Aktuellenews.ch aims to bundle information

The operators of the Help.ch search service are launching Aktuellenews.ch, a news site designed to provide quick information. It offers a colorful mix of media reports and press releases. Initiator Andy Rauch does not want to compete with Google News, as he told Werbewoche. Instead, the aim is to provide users with business news, publicity and service information such as the birthdays of celebrities.
Rauch now wants to test whether the unusual mix is well received by consumers: "The portal is a kind of trial balloon. We want to see how consumers like it. Incidentally, it is free for companies if their media release appears on Aktuellenews.ch. The articles are selected by a small editorial team.
The news on the portal comes from Swiss media. However, they are only touched upon on Aktuellenews.ch and linked to the website of the media in question. Rauch is therefore confident that the publishers will not take offense, as they did against Google News. He intends to seek contact with the media makers in the next few days. Incidentally, the news site is also represented in Germany (Aktuellenews.de) and Austria (Aktuellenews.at). An advertising campaign for the launch of the information site is not planned for the time being.