25 years of design expertise

 
Anniversary D'SIGN Bringold & Cueni AG has been successfully writing packaging design history for 25 years now.
 
The internationally active design agency offers expertise in the areas of packaging, corporate and brand design, in the form of creation, naming, communication and photography. The owners and managing directors, Röné Bringold and Christian Cueni, always ensure that they are able to combine their growing expertise and experience with passion and commitment. Curiosity and freshness in their work is also transferred to the team of 15 employees, who put their hearts and minds into their work. Packaging design for brandsD'SIGN Bringold & Cueni demonstrates its feeling for visual and tactile sensuality time and again, particularly for clients from the cosmetics and food industries. Long-standing clients include Bell, Coop, Hengstenberg, Procter & Gamble, Piasten and Ricola. The development of new product shapes is just as much a core task of the design agency as the creation of a concise corporate or brand design. In packaging design, the result should be a product that is highly recognizable at the POS and has a credible appearance. The most recent example is the brand development of the new Winston Churchill premium cigar line from the Oettinger Davidoff Group, for which D'SIGN Bringold & Cueni is responsible.
Wrapped cigar culture The new premium line "Winston Churchill" comprises four varieties of handmade cigars from the Dominican Republic. "Blenheim Palace" refers to the Churchill family residence, "Marrakesh" to a picture by Winston Churchill, "Chequers" to the official country residence of British Prime Ministers since 1921 and "No. 10" to the official residence on Downing Street. The packaging design was developed by D'SIGN Bringold & Cueni. The product name and Churchill's family crest were specified as design elements in the brief. However, the agency was involved in defining the four reference names. The brief included brand development, the design of the cigar boxes and the cigar rings. The chosen color scheme follows the family crest by concentrating on muted shades of brown, beige and red. The atmospheric images on the boxes, which reflect the respective reference name, convey an elegant understatement. The graphic treatment - softly drawn with low contrasts and in sepia - is reminiscent of photographs from the early 20th century. The graphic ornaments and a framing dark brown repeat reinforce the self-confident elegance of the brand image.
In the D'SIGN workshop, the design agency demonstrates in a practical way what is important in the implementation of design assignments. This one-day seminar (dates have not yet been set) offers in-depth insights into the work processes and technical language of the design world. The reference work, the D'SIGN Coach, which serves as a course document, provides confidence in dealing with service providers from creation and production. On 48 pages, technical aspects from the areas of design, pre-press and printing are explained.
Sabine Flaxman
D'SIGN Bringold & Cueni AG, Biel-Benken
Specialized in branding, packaging, corporate, forming and communication
Foundation:
1982Owner:
Röné Bringold, Christian CueniEmployees:
15