Marti & Partner wins Shopping Seen shopping center

The agency Marti & Partner is now responsible for the overall communication of the Winterthur shopping center "Shopping Seen". The aim is to sharpen the center's profile with an interdisciplinary concept and increase awareness in the catchment area as well as visitor frequency, according to a press release from the Zurich-based advertising agency. Continuous advertising measures, direct marketing, events and public relations are planned, and the first campaign has already been launched with the "Formula One Grand Prix". Under this motto, a competition is being held in which customers can search for hidden Easter bunnies in the center. The campaign can be seen in advertisements and radio spots, on posters and in direct mailings.