Swiss Post unifies its brand structure
Swiss Post plans to streamline its brand presence and increasingly operate under the umbrella brand «Die Post.» The Postmail and Postlogistics brands will be consolidated under this umbrella. The Postfinance and Postauto brands will remain in place.
Swiss Post wants to simplify its image and increasingly operate under the umbrella brand "Swiss Post". The Postmail and Postlogistics brands and most of the brands of the Group companies in Switzerland and abroad will be merged under this umbrella brand. For strategic and legal reasons, however, the two brands Postfinance and PostBus will remain. With the new brand structure, Swiss Post intends to offer more services from a single source, concentrate its strengths, improve the impact of communication and reduce the need for coordination. According to the Swiss Post managers, the new structure increases the chances of being recognized in the market and saves costs. It is to be implemented gradually over the next three years and map the markets from the customer's perspective. In future, national and international business customers will find six service bundles: letters, print media, document solutions, dialog solutions, logistics and e-solutions.
