TV heightens emotions

 
GEMI The Goldbach Electronic Media Index (GEMI) shows the indexed development of advertising pressure for various electronic media in comparison to the market as a whole and only shows a limited upward trend in February. TV commercials are not only able to emotionally persuade viewers, but the increase in advertising pressure from 436 to 443 index points is also a source of emotion. This growth is not only responsible for the increase in e-media from 413 to 418 index points, but also for the overall growth of the media covered by Media Focus by one index point to 199. In contrast, the advertising pressure of the Internet and radio each remained below expectations at 253 (256), while teletext lost three index points and now stands at 125 (128). According to Media Focus, data from one supplier is missing for the Internet. The index initiated by Goldbach Media is based 100 percent on the Media Focus data collected and published monthly.