The double life of VIPs

 
Magazine Publicis is entering its second round with the latest advertising campaign for Schweizer Illustrierte. 
According to the latest Mach figures, Schweizer Illustrierte, under its new editor-in-chief Dominic Geisseler, has a reach of almost 23% with 943,000 readers. This makes SI "the most-read people magazine in Switzerland" - and it now also shines in advertising with three new subjects. The agency Publicis has realized the second edition of the successful campaign just in time for the start of spring. The three new subjects from CD Florian Beck's team, with photos by Holger Pooten, also document the unique proximity to the stars and provide surprising insights into the most important and interesting people from culture, sport, politics, business and entertainment. For example, a famous national team player plays against his daughter on the Playstation at home and concedes a goal. The "hottest" subject not only shows the relaxing effect of the hamam on a diva, but also demonstrates how many people can fit into a steam bath. And last but not least, we see a star standing helplessly in front of his closet, which only hints at the VIP's "double life".
The campaign has been running since March 25 and can be seen on posters and advertisements.
 
Andreas Panzeri