"Only an advertisement can do that" chooses the winners
The Swiss Press Association's competition for young creatives "Only an advertisement can do that" celebrates record participation, 11 winning entries and two winning teams: Martina Kunz and Michael Holzgang as well as Patric Franz and Patrick Ryffel are allowed to take part in the Best Yet competition in Stockholm. They convinced the jury with the bounty for Jürg Marquard and an unhinged text.
The Swiss Press Association's competition for young creatives "Only an advertisement can do that" is celebrating record participation, 11 winning entries and two winning teams. The youngsters were honored on Thursday evening at Zurich's Hard One club. First place in the competition went to Martina Kunz and Michael Holzgang from the In Flagranti advertising agency in Lyss. They virtually put a bounty on Jürg Marquard's head: The publisher can be seen on their motif, with the price tag of CHF 0.05 emblazoned on his suit - the average cost per reader for a 1/1 page 4c (TLP comparison according to MACH Basis 2007-2). In this way, the motif promotes advertising in line with the competition slogan.
Martina Kunz and Michael Holzgang, together with jury president Andreas Prokesch, have now been invited by Publimedia to fly to Stockholm in May, where they will compete at international level in the Best Yet competition - with the chance to travel to Cannes if they succeed again. Patric Franz and Patrick Ryffel from Freiburghaus und Partner in Bern will also receive a ticket to Best Yet. Their work features a confusing text - and demonstrates that you can take as much time as you need for an advertisement.
Second place in the competition went to Gabriel Giger (formerly with GGK Zurich Advertising Agency, since January Giger Graphics) with his work "Kreuzorträtsel", and third place to Nicolo Giunta (Bomotion) with "PC". Nik Hodel (formerly Publicis, with Walker since January 2008) and Martin Arnold (Spillmann/Felser/Leo Burnett) were among the winners with three works. Also among the top twelve are the teams Larissa Kasper (Vitamin 2) and Rosario Florio (Erat Design Group edg); Michael Surovka (Werbeanstalt Schweiz) and Hanning Beland (Wirz Werbung); Karin Estermann and Maren Beck (both Spillmann/Felser/Leo Burnett) as well as André Hermetschweiler and Patrick Hofmann (both Cosmic Zurich advertising agency).
"Only an advertisement can do that" was announced for the third time as a competition for young creatives and judged by ADC members. The jury was able to select the best twelve works from almost 200 entries. Eleven of these were realized and were each rewarded with prize money of CHF 5,000. The member publications of the publishers' association will be running the advertisements in their newspapers and magazines from mid-April 2008.
Toni Vetterli, Head of Marketing at the Swiss Press Association, is delighted that more than twice as many entries were submitted as last year and the year before: "But the quality has also risen again. Our competition obviously meets the needs of young creatives. That's why the Genre Marketing project group in the Advertising Market Department is already thinking about how the competition could be made even more attractive next time."
As before, the competition is supported by the Alliance of Swiss Advertising Agencies (ASW), BSW Swiss Leading Agencies, Schweizer Werbung SW, Script, Publimedia and, for the first time, the Art Directors Club (ADC) Switzerland. The competition was accompanied by an advertising campaign by the advertising agency Matter & Gretener.
The jury consisted of Andreas Prokesch (jury president); David Allemann, Vitra; Matthias Freuler, Wirz; Lilo Killer, Art Buying / FFF; Ruth Mathias, Coca-Cola; Michael Rottmann, Jung von Matt/Limmat; Patrick Suter, Spillmann/Felser/Leo Burnett and Diana Strebel, Interbrand Zintzmeyer & Lux.
Winning subject by Martina Kunz and Michael Holzgang:
Martina Kunz and Michael Holzgang, together with jury president Andreas Prokesch, have now been invited by Publimedia to fly to Stockholm in May, where they will compete at international level in the Best Yet competition - with the chance to travel to Cannes if they succeed again. Patric Franz and Patrick Ryffel from Freiburghaus und Partner in Bern will also receive a ticket to Best Yet. Their work features a confusing text - and demonstrates that you can take as much time as you need for an advertisement.
Second place in the competition went to Gabriel Giger (formerly with GGK Zurich Advertising Agency, since January Giger Graphics) with his work "Kreuzorträtsel", and third place to Nicolo Giunta (Bomotion) with "PC". Nik Hodel (formerly Publicis, with Walker since January 2008) and Martin Arnold (Spillmann/Felser/Leo Burnett) were among the winners with three works. Also among the top twelve are the teams Larissa Kasper (Vitamin 2) and Rosario Florio (Erat Design Group edg); Michael Surovka (Werbeanstalt Schweiz) and Hanning Beland (Wirz Werbung); Karin Estermann and Maren Beck (both Spillmann/Felser/Leo Burnett) as well as André Hermetschweiler and Patrick Hofmann (both Cosmic Zurich advertising agency).
"Only an advertisement can do that" was announced for the third time as a competition for young creatives and judged by ADC members. The jury was able to select the best twelve works from almost 200 entries. Eleven of these were realized and were each rewarded with prize money of CHF 5,000. The member publications of the publishers' association will be running the advertisements in their newspapers and magazines from mid-April 2008.
Toni Vetterli, Head of Marketing at the Swiss Press Association, is delighted that more than twice as many entries were submitted as last year and the year before: "But the quality has also risen again. Our competition obviously meets the needs of young creatives. That's why the Genre Marketing project group in the Advertising Market Department is already thinking about how the competition could be made even more attractive next time."
As before, the competition is supported by the Alliance of Swiss Advertising Agencies (ASW), BSW Swiss Leading Agencies, Schweizer Werbung SW, Script, Publimedia and, for the first time, the Art Directors Club (ADC) Switzerland. The competition was accompanied by an advertising campaign by the advertising agency Matter & Gretener.
The jury consisted of Andreas Prokesch (jury president); David Allemann, Vitra; Matthias Freuler, Wirz; Lilo Killer, Art Buying / FFF; Ruth Mathias, Coca-Cola; Michael Rottmann, Jung von Matt/Limmat; Patrick Suter, Spillmann/Felser/Leo Burnett and Diana Strebel, Interbrand Zintzmeyer & Lux.
Winning subject by Martina Kunz and Michael Holzgang:
Winning subject by Patric Franz and Patrick Ryffel:
The winners:
