FS Parker makes avatars float through the metaverse for Ringier
«Hello from the Metaverse!» These were the opening words at this year’s «Speak,» Ringier’s annual report event. It wasn’t Ringier CEO Marc Walder himself who spoke these words live, but rather his avatar, which hovered above the projection screen and invited the real Marc Walder onto the stage to guide the audience through the show.
Throughout the event, avatars representing a wide range of key players appeared to explain how the metaverse might evolve in the coming years and what significance this would have for the public and the media industry.
Trade media reported that it was the kind of show you’d expect in Silicon Valley: dim lighting, loud music, and a countdown to the start of the show. Using bold, unique visual imagery, the audience at Zurich’s new Kunsthaus was guided through the various themes. FS Parker was once again responsible for the event concept on behalf of Ringier and designed all presentation content in collaboration with the speakers.
Hannes Sigrist-Thompson, Executive Creative Director at FS Parker, says: «What never fails to delight me is the close collaboration with Ringier in the run-up to this show. It starts with numerous brainstorming sessions, during which we select the best topics and highlights and shape them into stories. Despite his packed schedule, CEO Marc Walder takes the time to carefully craft this presentation for his employees and the media industry. We’re proud to be Ringier’s partner of choice when it comes to conveying key messages in a dynamic and entertaining way.»
Noelia Blanco, COO of FS Parker, adds: «Ringier’s annual event, SPEAK, uses compelling storytelling to showcase what Ringier achieved last year and how our day-to-day work impacts figures, data, and facts. It’s also exciting to look to the future and speculate on how the metaverse will influence the industry.»
«We see Ringier’s dedication and creativity in preparing the annual report presentation as a clear sign of its appreciation for its employees. Together with Ringier, we’re carefully considering every detail to determine how best to showcase the hard work of the past year. We’re fine-tuning it with great attention to detail to highlight the most relevant aspects. Our goal is to inspire and motivate the entire company,» says Christoph Schmidt, CEO & Managing Director of FS Parker.
Responsible at Ringier:Marc Walder (CEO and Managing Partner), Johanna Walser (Chief Communications Officer), Patrick Rademacher (Head of Strategy & Intelligence). Contact at FS Parker: Hannes Sigrist-Thompson (Executive Creative Director), Noelia Blanco (COO & Key Account Director), Toni Pihlaja (Art Director & Senior Motion Designer), Marvin Osenda (Graphic & Motion Design). Person in Charge at Sturmzentrale / FAB: Georg Sturm, Thomas Göbbels.
