Post reveals Teufel campaign: Tele 2 and Euro RSCG are behind it

 
The dark teaser campaign with promises such as "You get unlimited power - I get your soul" has caused a stir in recent days. Now the mystery surrounding the client has been solved: the ad comes from Tele 2, a telecommunications company offering a new cell phone subscription that allows users to make calls to all networks for 39 centimes per hour. As the Abendzeitung Heute reports, Tele 2 did not want to reveal the secret until Monday, but brochures were already available at post offices on Friday. The campaign comes from the kitchen of Euro RSCG, which recently won Tele 2's advertising budget (see ). The campaign resolution shows a naive would-be devil who wants to sell bad deals. If you want to cheat him, call Tele 2, is the message of the resolution. The advertising campaign was aimed at all channels and targeted all young people and those young at heart who know how to look out for the best deals: Numerous Christians felt their feelings had been hurt by the devilish advertising, wrote 20 Minuten. On Thursday afternoon, three elderly ladies at Bülach train station (ZH) provided proof of this: The trio unceremoniously covered up the motif they didn't like with adhesive tape. However, as it was an electronic poster site, the three caught the glass wall and not the poster itself. The fact that they damaged other people's property with their censorship action made little impression on them. "This poster is deliberately and obviously satanic. We are good Christians and are taking a stand against it," the trio replied when asked, as reported by Werbewoche. The passers-by were unable to dissuade the iconoclasts from the sticker attack.
The brochure from Tele 2:

Pictures: Benkoe.ch