Ruf Lanz: Cheeky promotional appearance with Köbi Kuhn
Since 2001, the advertising agency Ruf Lanz has been promoting Airport Outlet in Rümlang. This time, the agency was quick to act: The latest store poster references the Swiss national soccer team’s 0-4 defeat against Germany.
The Ruf Lanz advertising agency has been promoting Airport Outlet in Rümlang since 2001. This time, the agency moved quickly: The latest store poster refers to the 0:4 debacle of the Swiss national football team against Germany. The picture of a dismayed Köbi Kuhn is accompanied by the mocking note: "Would you like to go where nobody knows you? The Airport Outlet offers trekking shoes and outdoor fashion from top brands at factory prices." Creative Director Markus Ruf comments: "We know from many interviews that Köbi Kuhn likes to retreat to Mount Rigi to escape the media hype. Perhaps this time he feels the need to go a little further afield...."
Responsible at Airport Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf and Danielle Lanz (CD), Torsten Maas (text), Grit Wolany (AD) and Michèle Leibacher (consulting).
