Fridolin takes over Obersee Nachrichten from Somedia - End for Glarner Woche
Fridolin, the Glarus-based free weekly newspaper publisher, is expanding its circulation area with the acquisition of the Rapperswil-based free newspaper Obersee Nachrichten. Somedia, on the other hand, is focusing on daily media in the Glarus-Obersee area. The free newspaper "Glarner Woche" is discontinued.
As of August 1, 2022, Somedia will sell the Upper Lake News to Fridolin-Medien from Schwanden. By combining the free newspapers Fridolin and Upper Lake News an advertising medium with a combined circulation of around 100,000 copies is created for advertisers.
With the sale of the largest free newspaper on the upper part of Lake Zurich, Somedia will in future concentrate on publishing daily media in the Glarus-Obersee economic region. These include the daily newspapers Glarus News, the news portal Südostschweiz.ch, Radio Südostschweiz, TV Südostschweiz, as well as the jointly published with Tamedia Linth Newspaper in the St. Gallen constituency of See-Gaster.
In connection with the strategic focus in the economic area of Glarus-Obersee, the newspaper Glarus week is no longer continued. The free newspaper, which appears once a week and has a circulation of more than 20,000 copies, was launched over 14 years ago in connection with the Glarus municipal structural reform. After more than 700 issues, the last edition will be published in July 2022. The employees affected will be offered other positions within Somedia.
Thomas Kundert, CEO of Somedia, says: "The focus on daily news media is not a retreat from the region - on the contrary. We are joining forces and want to provide our users with even better information on the various channels in the future".
Experience with free weekly newspapers
The new owner of the Obersee Nachrichten has been the publisher of the free weekly newspaper since 1965. Fridolinwhich is distributed in Glarnerland and neighboring communities. Ernst Willi, Managing Director of Fridolin Medien, says: "With Obersee Nachrichten, we can significantly increase the reach for advertisers in an economically strong region at attractive conditions". The coverage is to be expanded in the coming months with selected content from the region. Willi continues: "We want to appeal to new or former readers with clean, journalistic content. In the "Obersee Nachrichten", readers will find what's happening in society, politics and business around the upper part of Lake Zurich."
