Agence Trio sends Honda customers on a test drive
The Lausanne-based agency Agence Trio has launched a national sales campaign for Honda's luxury SUV, the CR-V. At the heart of the campaign is a direct mail piece sent to VIP customers, designed to encourage them to take a test drive.
The Lausanne-based agency Agence Trio has launched a national sales campaign for Honda's CR-V SUV, which is based on the cross-media concept for the CR-V that is currently running worldwide. It includes a website specially created for the car, a print campaign and POS material for the 100 Honda dealerships in Switzerland. This is combined with a mailing to VIP customers of the brand. They will receive an aluminum box with a competition, a DVD with a VIP test drive video (showing a family on their test drive) and a route guide with attractive driving routes. The film and the route guide, which is available in three languages for ten different Swiss regions, are intended to encourage customers to take a test drive.responsible at Honda Automobiles (Suisse) SA:
Marie-Christine Vollmer (Communication Director) and Aksinja Berger-Paddock (Advertising Coordinator). Responsible at Agence Trio: Michael Kamm (Strategic Planning), Sébastien Aeschmann (AD), Christiane Sonney and Nathalie Langlois (Client Relations), Réa Christ (Graphics). Film production: Sapristi studio, Sabine Dufaux. Website: Laurent Huwyler.
