AYR parties with Schweppes

 Advico Young & Rubicam whets the appetite for Schweppes mixed drinks with cinema spots. The message is "When the mind is ready". It promotes Schweppes drinks with Prosecco, white wine or white port. AYR developed the films specifically for the Swiss market based on the new Schweppes identity. According to the agency, the target group is the young and cosmopolitan nightlife crowd. The cinema spots show animations that look like music clips. They are intended to bring the party atmosphere and the sparkling freshness of Schweppes to life. The spots are part of Feldschlösschen Getränke's current campaign, which AYR launched before Christmas with print subjects and an in-store spot.

Responsible at Feldschlösschen Getränke AG:
Claudia Leuenberger (Brand Manager Schweppes), Femke Wesseling (Franchise Marketing Manager at Schweppes International Ltd.). Responsible at AYR: Markus Gut (overall responsibility), Marietta Albinus, Emi Lehmann (AD), Andi Portmann (text), Daniela Britt (consulting), Daniela Berther (FFF producer), NJP (animation, post-production).