Ringier becomes GC sponsor - and advertises for Blick am Abend
During the 2008–09 season, the Ringier media group will become the fourth sponsor of Zurich’s Grasshopper Club. It will advertise the *Blick am Abend* on the players’ sleeves and shorts. However, this partnership is expected to enable many more brand appearances.
In the 2008/09 season, the media group Ringier will become the fourth sponsor of the Zurich Grasshopper Club. It will advertise for Blick am Abend on the players' sleeves and shorts. As planned, GC now has four sponsorship partners on board: Mobilezone, Interhome (Hotelplan Group) and Adidas, all national companies. Ringier is already involved with GC as a premium press partner via the free evening newspaper Heute (see: ). According to Marc Walder, Editorial Director of the Ringier newspapers, this partnership offers a wide range of exciting brand appearances. "We will not limit ourselves to a presence on the GC players' kit," he said in the report in the free newspaper Heute. The collaboration between Ringier and GC does not include any commitment to advertising or editorial cooperation. However, innovative and target group-oriented campaigns are to be developed and implemented jointly.
