Unic is looking for underwear testers for Mammut

 
The Swiss mountain sports outfitter Mammut is looking for volunteer testers for an underwear test with a photo shoot in the Swiss mountains and is launching an online qualification process. Interested parties can apply to take part on the microsite Testevent.mammut.ch. The agency Unic Internet Solutions, based in Zurich and Bern, has created a viral campaign for this purpose, as detailed in a press release issued on Wednesday, and applicants can get directly involved in the event via blogs, Flickr, YouTube, etc. to increase their chances of taking part. This viral campaign is integrated into traditional communication with advertisements and supplements as well as at the POS. The pictures for the next classic campaign are then also collected at the photo shoot.