Notch becomes part of Digita's
Notch is joining Digitas, a global digital agency. With this move, Notch aims to create a unique offering in Switzerland in the areas of customer experience, e-commerce, platforms, digital campaigns, and CRM. As part of this change, Notch is restructuring its management team, but the name «Notch» will remain the same.
Notch has belonged to Publicis Groupe in Switzerland for two years now (Werbewoche.ch reported). Notch is now igniting the next stage of growth by joining Digitas' international network.
Digitas connects more than 4,000 experts in data, strategy, creation, media and technology in over 50 locations worldwide. The agency was named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies in 2021 for the sixth year in a row.
Notch works with 25 specialists from the areas of strategy, UX design and technology for customers such as CSS, Migrolino, Swatch, Swisscom, Suva, UBS and WWZ. By joining the Digitas network, Notch is now launching a new service offering that seamlessly combines customer experience and technology. "Expanding our offering is the next logical step for us. Our customers benefit from the potential to realize integrated, digital systems with us that enable a brand-appropriate customer experience," Peter van der Touw, Chairman of Notch, was quoted as saying in a press release.
In this context, Notch is reorganizing its management team. Strategy Director Serge Barsotti, Business Director Joas Landis and UX Director Martin Stauch take over the management of the agency. Notch's co-founder Peter van der Touw continues to serve as Chairman.
