Eco-turbo for Mr. Bond

 
Erdgas II Startbahnwest steps on the gas for the PGO Cayenne Turbo-CNG roadster. 
 
The natural gas stand at the 78th Geneva International Motor Show also showcased a selection of the latest natural gas vehicles. The highlight was the PGO Cayenne Turbo-CNG roadster with a 150 hp turbo natural gas engine. The prototype was developed under the leadership of Gasverbund Mittelland AG from Arlesheim. The French small series manufacturer PGO Automobiles supplied the vehicle and the Bavarian innovation forge BRA supplied the engine. The project was also supported by Swiss Energy. In terms of communication, the natural gas roadster was put in the spotlight by Startbahnwest for the Motor Show. This agency will now continue to provide communications support for the project.
The idea for the advertisement is based on a quote from James Bond. This was modified into "Natural gas - never say never". The natural gas vehicle was staged in style on the streets of Nice. The retro look of the vehicle was implemented in brochures, DVDs and an animatic. The decisive factor was to clearly express that the vehicle is one of the clean guys at the Motor Show.
The response at the Geneva Motor Show was very positive. And so it may well be that the climate-friendly sports car will soon be available to buy.
After the Motor Show, the vehicle and the accompanying communication measures will continue to be used.
Andreas Panzeri