"Only an advertisement can do that" special
Special: They racked their brains, worked late into the night, and drank copious amounts of coffee to highlight the benefits of a newspaper ad in a concise and to-the-point way. We’re talking about the participants in this year’s «That Can Only Be an Ad» contest. Here, we present the 11-page special.
They have worked hard, toiled into the night and consumed vast quantities of coffee to present the advantages of a newspaper advertisement in a nutshell. We are talking about the participants in this year's "Only an advertisement can do that" competition. For the third time, the Swiss Press Association is focusing on young talent. When it comes to creativity, young people certainly don't have to hide behind agency professionals. On the contrary. There is a breath of fresh air in the Swiss think tank. That's why Werbewoche took a closer look at the advertising juniors. On the eleven pages you will find the talents, their stories and their work. And we not only looked at the winners of the competition, but also at those who made us smile. This issue demonstrates once again how exciting the topic of advertising is. And: young people are totally into it. Editor: Christian Lüscher
