Meyer Werbung puts city council candidate in the spotlight
The Zurich-based advertising agency Meyer Werbung has launched a poster campaign designed to raise awareness of Michael Burkhard, a Young Liberals candidate for city council.
In the city council elections on June 1, 2008, the Young Finns are sending their president Michael Burkhard into the race against the candidates from the Greens and SVP. In order to make Burkhard known to the voters, the Zurich advertising agency Meyer Werbung has realized a poster campaign in two stages, according to a press release on Wednesday: First with pointed questions, then with a photo and good reasons. The texts exaggerate the positions of Burkhard's rivals and are intended to establish him as a sensible choice, with the eight subjects of the first wave appearing on around 80 poster sites in all formats.
