SW names Andy Hostettler communicator of the month

 
Schweizer Werbung SW has named TBWA CEO Andy Hostettler as Communicator of the Month for April. The advertiser received the honor for a rather unusual communication achievement: together with the program Swissdate, he was looking for advertisers who have had enough of the sad single life and want to be brought together in front of the screen. On the one hand, Hostettler was thinking of the lonely hearts of advertisers who need help. According to a survey and estimate by Werbewoche, around 40 percent of advertisers live alone. On the other hand, as a new board member of the Zurich Advertising Club, he was also able to promote its social industry get-togethers, which can certainly act as a platform for people looking for contacts.
The campaign was launched using leaflets, advertisements and editorial articles in the trade press. Those interested - and the response rate is said to be considerable - receive free membership of the Zurich Advertising Club for three months. But even if the Swissdate advertising special fails to find a couple willing to commit: The campaign, which Hostettler ran together with the new president of the advertising club, Carlo Steiner, has caused a stir. And that is why, according to SW, Hostettler is communicator of the month.