Last but not least: Be.Stupid campaigns
The "be Berlin" image campaign has met with little approval in the German capital: in a survey, 60 percent gave it the thumbs down. How much better the claim "We live Zurich" is anchored among the inhabitants of the city on the Limmat...
Some time ago, we reported here on the image campaign that the Berlin Senate commissioned for the German capital (see ). The advertising campaign has been on air for a few weeks now and has not been met with enthusiasm everywhere. Bloggers have been discussing accusations of plagiarism and hanky-panky in the awarding of contracts, while others have summarily apostrophized the "be Berlin" claim as "be stupid". Now a survey has shown that the complainers are not alone: 60 percent of people in the capital think the campaign is bad, only 34 percent give it the thumbs up. This was the result of a survey conducted by the Berliner Zeitung. The mission of the advertising campaign, which is centered around the website
The aim of the project is to promote citizens' identification with their metropolis. Things are probably better in the city on the Limmat. The slogan "We live Zurich" seems to be catching on with the population, at least its radical rejection of prepositions. For example, the Werbewoche editorial team recently overheard a teenager on the S-Bahn who let his buddy know via cell phone: "Ich bi grad Wollishofe, und nachhär chum ich Bahnhof Ängi".
The aim of the project is to promote citizens' identification with their metropolis. Things are probably better in the city on the Limmat. The slogan "We live Zurich" seems to be catching on with the population, at least its radical rejection of prepositions. For example, the Werbewoche editorial team recently overheard a teenager on the S-Bahn who let his buddy know via cell phone: "Ich bi grad Wollishofe, und nachhär chum ich Bahnhof Ängi".
