Assai Dialog + Digital realizes new face for Annabelle.ch
The agency Assai Dialog + Digital in Zurich has designed a new website for the women's magazine Annabelle, just in time for its 70th birthday. The new website takes up the look of the print edition and also builds bridges to the magazine in terms of content.
The agency Assai Dialog + Digital in Zurich has designed a new website for the women's magazine Annabelle, just in time for its 70th birthday. According to the agency's statement, the new website adopts the look of the print edition and also builds bridges to the magazine in terms of content. Users can browse through animated article previews and post comments and ratings. The "Now and Still Open" section has been expanded with a link to Google Maps. In addition, women can meet and exchange opinions on Annabelle.ch. The community offers moderated and forums on topics such as lifestyle or "women are like that".
For commercial marketing, Assai has optimized the site for modern advertising formats, making it a platform for display advertising and cross-media partnerships.
