Ringier launches Montres Passion in France as well
In May 2008, Ringier and Roularta Media Group jointly launched the watch magazine *Montres Passion* in France. A total of 100,000 copies were mailed to subscribers of various magazines and sold at newsstands.
In May 2008, Ringier and Roularta Media Group are jointly launching the watch magazine Montres Passion in France. Around 70,000 copies will be distributed to subscribers of the news magazine L'Express, Point de Vue and the business magazines L'Expansion, L'Entreprise and Maison Francaise, Ringier announced on Thursday. A further 30,000 copies are distributed via newsstands and central sales outlets.Montres Passion has been reporting on the watchmaking trade in Switzerland for 15 years. The trade magazine will now be published four times a year. With 190,000 copies in French and German, it is distributed throughout Switzerland. Distribution is based on three main areas: Subscribers, individual sales and specialist audiences. In French-speaking Switzerland, the magazine reaches around 50,000 subscribers to L'Hebdo and in German-speaking Switzerland 70,000 subscribers to Schweizer Illustrierte.
