Tele Ticino: Good ratings and new prices
The Ticino regional broadcaster Tele Ticino increased its market share in the first quarter. As demand for ad spots on the TV channel grows, it is adjusting its prices.
Tele Ticino can be pleased about a good first quarter: with a market share of 1.8 percent in the target group of people aged 3 and over, the Ticino station has achieved 0.2 percentage points more than in the first quarter of 2007. Since 2002, it has been able to double its share and is now in its sixth year of continuous market share growth, according to Radiotele, which markets the station. The figures would be reflected in the performance of the advertising blocks and lead to greater demand for spot bookings. For this reason, Tele Ticino is introducing new prices from the second half of 2008, which will "correspond to performance and demand", the press release continues. The new rates will be published in time for the industry-wide publication date of the TV advertising offers on April 11, 2008.
