Saatchi & Saatchi Simko wants to raise public awareness of IV

 The federal government is aiming to reposition disability insurance among the population. TV commercials, newspaper advertisements, a brochure and online information are intended to bring about a cultural change. The new principle of "integration before retirement" applies. A large proportion of the population is still not sufficiently aware of the key role of IV in integration. As a rule, the IV is primarily associated with pensions. The costs for the four-year campaign amount to around CHF 1.5 million per year. The commercials, which will be broadcast in three national languages on SRG channels and in the Swiss advertising windows of German-language private channels from April 7, show examples of how the IV supports insured persons after accidents or illnesses under the theme "Lifeline", according to the FSIO. They were produced by the agency Saatchi & Saatchi Simko; the project manager on behalf of the Federal Social Insurance Office is Antoine Exchaquet, Head of Control I.