Eyeloveyou creates new overall appearance for Medics
Eyeloveyou prepared and tested the rebranding for Medics step by step behind the scenes, ensuring that all areas were ready, verified, and implemented by the deadline.
The new market presence reflects Medics' expertise in laboratory medicine. The previous departmental AGs will appear in a common look in the future.
A new brand architecture
eyeloveyou used the precision of the daily work in the laboratory and the interaction of the different departments as a basis for the brand architecture, the logo refresh and the visual concept of the new overall appearance.
In close cooperation with the client, the color scheme, typography, visual language and a headline concept were developed and then captured in a digital brand portal.
A modular image world
The new image world consists of modular elements that, inspired by the process of cell division, can be flexibly combined depending on the area of application. It integrates different formats and publications and comes on the new website in animated form.
Broad range of measures
Brochures for patients and partners, instructions for handling laboratory medical equipment, but also trade fair roll-ups, giveaways or the annual business report appear in an overall look that reflects Medics' expertise in analysis and laboratory services.
Responsible at Medics: Felix Ackermann (Head of Customer Service & Marketing), Alessandra Decorvet (Marketing Associate). Responsible at EyeloveyouChristoph Merkt (creative direction), Alexandra Theiler (screen design), Martin Sautter (video & animation), Robin Bodmer (conception, strategy), Benedikt Lachenmeier (text), Zoe Bensmann, Oliver Kirschbaum (project management, consulting). Website programming: Liip. Photography: Mike Niederhauser (Merlin Photography)
