National Council committee opposes ban on sexist advertising
The Legal Affairs Committee (RK) of the National Council does not want to legally ban "oversexualized and gender-discriminatory" advertising. It rejects an initiative by EPP MP Heiner Studer, who has since left the Council.
The National Council's Legal Affairs Committee (RK) does not want to ban "oversexualized and gender-discriminatory" advertising by law. In a communiqué, the RK states that criminal law already sets certain limits on public advertising with the ban on pornography. In their opinion, a strict ban would be difficult to enforce.
According to the SDA, the commission also rejects the creation of an ombudsman's office suggested by the initiator. The industry's Swiss Fairness Commission considers gender-discriminatory advertising to be unfair. It could intervene more flexibly and quickly than a government agency.
Furthermore, the cantons and municipalities are responsible for advertising regulations, according to the Commission's communication. They could take account of the "regionally differing sensitivities".
According to the SDA, the commission also rejects the creation of an ombudsman's office suggested by the initiator. The industry's Swiss Fairness Commission considers gender-discriminatory advertising to be unfair. It could intervene more flexibly and quickly than a government agency.
Furthermore, the cantons and municipalities are responsible for advertising regulations, according to the Commission's communication. They could take account of the "regionally differing sensitivities".
