Content and form maxx spicy
In the campaign for the Maxx cheese family, the Zurich agency Inhalt und Form puts the focus on the different preferences of cheese fans.
The semi-hard cheese "Der scharfe Maxx" from the Studer cheese dairy is known for its spiciness. The current campaign aims to communicate the uniqueness of the Maxx cheese family and stand out from conventional cheese advertising. Inhalt und Form developed and implemented the measures for the company from eastern Switzerland.
The Maxx cheeses adapt to a wide range of tastes thanks to their versatility. In keeping with the motto "So wie du's maxxt," the Zurich agency created six key visuals that highlight the corresponding preferences of various cheese fans. With an unusual visual language for Swiss cheese advertising and a memorable headline, the aim is to attract attention and whet the appetite for more.
The visuals will be used in the form of display and social media ads, OOH, POS posters as well as advertisements and on the Maxx website.
Responsible at Käserei Studer: Beate Fussenegger (Head of Marketing), Stephanie Hundsbichler (Online Marketing Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Mato Bilic, Vasco Bickel (Art Director), Hekuran Avdili (Freelance Art Director), Yannick Lippuner (Copywriter), Laura De Cataldo (Project Manager), Manuela Marty (Head of Consulting/Strategist).
