KSB/SJ responds to the wishes of the animals for Coop

 
The Naturafarm line was launched just over a year ago. According to Coop, the products are intended for all those who like good meat or tasty eggs and are particularly concerned about animal welfare. Naturafarm means: free-range farming for pigs and calves, suckler cow farming for Natura-Beef young animals and free-range farming for chickens. When coming up with ideas for the new advertising campaign, the KSB/SJ creative team put themselves in the position of the animals and asked themselves: What wishes can an animal that is allowed to spend the whole day outside have? According to the campaign, the answer is impressively simple: the animals would perhaps like to return to their stables. In the dry, in the warmth, on the soft straw. Because even the animals' stables at Naturafarm are apparently "furnished" in a particularly animal-friendly way.
The three advertisements have recently appeared in the national Sunday and general press.
Responsible at Coop:
Jürg Peritz (Head of Marketing/Procurement), Lydie Goltdammer (Head of Advertising Realization), Christian Waffenschmidt (Head of Specialist Management Naturafarm), Christof Braun (Project Manager Naturafarm). Responsible at Krieg, Schlupp, Bürge / Springer & Jacoby: Flo Wacker (Creative Direction), Marion Lim (Text); Mario Moosbrugger (Art Direction), Mareike Jansen (Graphics), Dany Kielholz (Consulting Management), Nathalie Pasternak (Consulting), Nadia Bachmann (DTP), Schaub Stierli (Photography), Nora Fehr (Image Processing), Detail AG (Litho), Coop Media and Initiative Media Western (Media).