Another drop in ratings for Swiss television
Swiss television reported a market share of 32.2% for March. This corresponds to a drop of 1.6 percentage points compared to the same month last year. This is offset by the increasing use of the Sf.tv portal.
Swiss television also suffered a year-on-year loss in market share in March: It reported an all-day average share of 32.2%. This corresponds to a drop of 1.6 percentage points compared to the same month last year. In the main evening time slot, SF lacked the highly popular "MusicStar" final compared to the same month last year, according to a statement. Thanks to the ice hockey play-off games and the international soccer match between Switzerland and Germany, the late evening market share of 29.3 percent was maintained. SF also lost out on the annual average compared to 2007: from January to March 2008, it was 0.9 percentage points down on the previous year with an average of 32.6 percent.
The declining figures for traditional TV consumption are offset by the increasing use of the Sf.tv portal. For the first time, SF is reporting video views on Sf.tv and Youtube.de/schweizerfernsehen. In March 2008, around 1.9 million videos were accessed, which corresponds to an increase of over 64 percent compared to March 2007. Downloads of podcasts doubled in the same period: SF recorded around 363,000 downloads in March 2008. "SF Meteo" was the most visited service on Sf.tv in March with 1,810,100 visits.
The declining figures for traditional TV consumption are offset by the increasing use of the Sf.tv portal. For the first time, SF is reporting video views on Sf.tv and Youtube.de/schweizerfernsehen. In March 2008, around 1.9 million videos were accessed, which corresponds to an increase of over 64 percent compared to March 2007. Downloads of podcasts doubled in the same period: SF recorded around 363,000 downloads in March 2008. "SF Meteo" was the most visited service on Sf.tv in March with 1,810,100 visits.
