Sofie develops digital presence and visual identity for 13Photo

The photography agency 13Photo has been committed to dedicated and creative author photography since 2009. As an agency for photography, 13Photo develops sophisticated imagery and, supports or advises the client from the first to the last planning step. In doing so, 13Photo works with experienced and award-winning creatives and promotes young, exciting talent

Communication design agency Sofie reimagined the content and design of the website while creating a new visual identity for the 13Photo brand. With the new website, the user and brand experience has been optimized and the customer journey simplified - potential customers can reach the specific service offering and contact person with just a few clicks. The numerous features and functions such as animations, video and filters also ensure a very successful usability of the website at all times. The visual brand identity was simplified and reduced to a minimum. This conceptual element is reflected above all in the logo and the letterhead. Power, variety and diversity are provided by the unique imagery from campaigns, portraits, reports and film. This variable component complements the reduced visual language of the brand. Various interactive elements - as conceived in the menu, for example - allow the user an insight into the diversity of the visual world of 13Photo. The co-creation concept of the agencies Sofie and Marke17 was used for the conception and implementation of design and code.

Responsible at 13Photo: Lisa Schneider (Agency Manager), Adam Schwarz (Agency Manager). Responsible at Sofies Kommunikationsdesign: Kevin Casado (Brand Management & Consulting, Concept, Design), Carla Berger (Design), Anja Meier (Design), Luca Fontana (Text). Responsible at Marke17: Pasquale Li Voti (consulting, concept, technology), Luca Moor (code), Timo Buff (code).

Link to the website of 13photo.