Nielsen Online expands Internet panel Netview in Switzerland

 
Nielsen Online plans to significantly expand the application possibilities of the Netview Internet panel in Switzerland by the end of 2008. According to a press release issued on Tuesday, the aim is to increase the number of panel members to around 15,000 users. In addition, online measurements in the Swiss market are to be made more precise with various enhancements. For example, better market coverage is to be achieved by recording smaller websites and measuring internet behavior at the workplace. The company is also launching a streaming service in Switzerland, which enables the measurement of video streams that are integrated into websites.