Saatchi & Saatchi Simko enters into partnership with Brüngger Bachmann Dialog

 The advertising agency Saatchi & Saatchi Simko and the Zurich-based communications agency Brüngger Bachmann Dialog are entering into a strategic partnership. The aim is to offer clients cross-media communication. This cooperation will enable the clients of both partners to benefit from additional know-how in the respective disciplines and still receive concepts and project management from a single source. In this constellation, the two companies want to concentrate on their actual core competencies and offer their customers solutions in the disciplines of brand building, advertising and dialog marketing, both offline and online. The first joint projects have already been realized.
Both agencies will remain autonomous and continue to work independently for their respective mandates and clients. There are no mutual financial obligations, according to a joint statement.
Brüngger Bachmann Dialog will contribute its expertise in dialog marketing. "For us, the collaboration with Saatchi & Saatchi Simko is the logical consequence of focusing on our specialist area," says Daniel Brüngger, explaining this step. Kaspar Loeb, CEO of Saatchi & Saatchi Simko, states: "There is no question that dialog plays an important role in any integrated communication process." He is convinced that his creative workshop is an ideal match for the new partner in terms of culture and cross-media communication solutions.