A beautifully inverted world

 
Ferien Wirz combines familiar images into new, unique vacation worlds for Kuoni. 
Whether Rio, beach or desert: Kuoni is turning cliché images into eye-catchers, now in the third year of the campaign. The new posters and advertisements from the Wirz creative department are intended to awaken the desire of the Swiss to travel there themselves and find out on the spot what is wrong with the vacation images. For the subjects with a stopper effect, the team led by CD Hanspeter Schweizer works with stock images from Kuoni's large archive. For AD Sascha Fanetti and graphic designer Priscilla Kämpfer, it is always a "pretty fun task", together with the image processing of Chris Eggli, Rino Frei and Damian Pérez, to let the creative dreams take off in all directions. (pan)