Those who seek advice travel better

 
Reisen Freiburghaus und Partner advises you to rely on the services of a travel agency when planning your vacation. 
Competition from the Internet is forcing travel agencies to act. In 2007, the Swiss Travel Agency Association invested in a positioning campaign for the first time. Now the Freiburghaus agency has been commissioned to continue the campaign.
The association members represent an impressive 80 percent of total sales in the travel sector. However, more and more consumers are planning and booking their trips themselves, supported by information services and direct booking options on the Internet. Freiburghaus is countering this trend with the advantages of professional advice. The campaign includes TV commercials and advertisements throughout Switzerland as well as various accompanying measures and, of course, the Internet.
The media partner is Travel Inside. The trade magazine has launched a survey on the new campaign and granted Werbewoche insight. The results show that travel agencies think it is important to go on the offensive, even if the mostly small companies have to dig into their pockets to do so. Unfortunately, "the campaign itself is of course not the main topic in the industry at the moment", according to member Media Touristik in Basel.
The exclusion of Swiss/Lufthansa from the campaign has been the subject of much discussion. Walter Kunz, Managing Director of SRV, comments: "It was simply not possible to provide the services to LX/LH included in the priority partners' service catalog without undermining our credibility with the members. As it was no longer possible to stop advertising, some partners have increased their contributions, which is a clear signal. In principle, however, the campaign and the dispute with LX/LH have nothing to do with each other." Other members even believe that the "fight against Swiss" has "earned the small travel agencies a lot of sympathy".
Andreas Panzeri