Zanox comes to Switzerland

 The online marketing company Zanox opens an office in Zurich. The joint subsidiary of Publigroupe and Axel Springer is thus expanding into Switzerland. Zanox will enter into a strategic partnership with the Publicitas unit Web2com, with the aim of offering holistic online solutions. The two partners want to dovetail display advertising and performance marketing, i.e. branding and sales processes. Philipp Scheidegger, Head of Interactive at Web2com, is pleased about the new collaboration, according to a statement. In the future, customers will be able to obtain solutions from Zanox and Web2com from a single source in a "one-stop store" principle. Swiss advertisers would also have the opportunity to internationalize their activities via Zanox's global network. The Zurich Zanox office is headed by Torsten Trogisch, Regional Sales Manager AT/CH.