Basel West gives Viscom a new look

Viscom, the employers' association for the graphic arts industry, has a new look. The Basel West agency has developed a concept to strengthen the association both internally and externally and has refreshed its image. The soft redesign stands for an innovative association that remains clearly recognizable, according to a press release. Mood photographs of unprinted paper serve as the key visual. The 2007 annual report is the first medium to be implemented with the new concept. In addition to facts and figures, the report contains various articles such as an interview with Director Dr. Thomas Gsponer on innovations in the graphic arts industry and another interview on the importance of Switzerland in vocational training. Wolfau-Druck in Weinfelden has optimized photorealistic image reproduction.
Basel West was commissioned for the entire corporate redesign and for the new content and design concept for the association's media. The implementation for other publications such as the newsletter and association portrait is in preparation.
Responsible at Viscom, Swiss Association for Visual Communication, Zurich:
Dr. Thomas Gsponer, Beat Kneubühler. Responsible at Basel West Corporate Communications, Basel: Albin Kirchhofer (consulting), Markus Siegenthaler (concept), Thomas Aerni (art direction), Marc Eggimann, Frédéric Giger (photography).