L'Hebdo puts readers in a leadership role

 
To draw attention to the new look of the news magazine L'Hebdo, the agency Tasmanie has come up with a very special competition. In view of the presidential elections in the USA, the Lausanne-based creative agency posed the question "What if you won?". The best answer will be rewarded by L'Hebdo with a great prize: over five days, the winner will have the opportunity to take a look behind the scenes of the presidential elections and meet personalities from the worlds of politics, business and science. The winner will also be able to stay in five-star hotels and use a limousine service.L'Hebdo will appear in a new layout for the first time on April 30. According to a statement from the agency, the new look is intended to make it easier for readers to access the magazine. The focus is on positioning the title among decision-makers and students. In terms of content, the aim is to remain true to the tried-and-tested principles and to accompany current affairs with curiosity and accuracy. Last year, L'Hebdo maintained its position as the most widely read weekly newspaper in French-speaking Switzerland with a circulation of 48,451 copies.