Blick and Ochsner Sport continue "26 Summits" hiking campaign
For the third time, the Blick Group and Ochsner Sport are launching their joint nationwide hiking campaign, «26 Summits,» this Sunday. With every summit you climb, you can win prizes and do something good for the mountains.
With "26 Summits", the Blick Group and Ochsner Sport are once again setting out for new summits and launching a competition that also aims to ensure the preservation of Swiss mountains.
With every scanned summit sign and completed registration, points can be collected for the overall ranking and instant prizes. In addition, the Blick Group and Ochsner Sport also pay 1 Swiss franc per scan to the nature conservation organization Pro Natura.
Past campaigns were a success
In 2021, more than 570,000 users visited the campaign site. 26summits.ch, around 40,000 QR codes were scanned across Switzerland at one of the 26 summits.
"'Switzerland is our sports ground' is the claim of Ochsner Sport. And since hiking is the most popular sport among the Swiss, Switzerland's largest sports retailer is of course once again a partner in 26 Summits," says Marco Greco, Head of Marketing at Ochsner Sport.
To kick off the campaign, a 74-page magazine will be dedicated to the SonntagsBlick and L'lllustré which is dedicated to the focus on sustainability in the mountains. In addition, the topic of nature conservation is covered editorially on all Blick channels. On the occasion of the national holiday on August 1, the "26 Summits" community will meet for a hike: together, they will climb four summits in all language regions.
