NZZ Online gains, Bluewin loses
In March, NZZ Online was able to move ahead of the two previous leaders Blick Online and 20minuten.ch in terms of user numbers - at least in terms of unique clients. However, Bluewin lost ground in terms of visits after the relaunch.
There was a small surprise in the user figures for media websites in March: NZZ Online moved ahead of the two previous leaders Blick Online and 20minuten.ch - at least in terms of unique clients, i.e. the number of different computers from which a particular website is accessed. Tagesanzeiger.ch just managed to stay in the top ten. This is according to the March figures from Net-Metrix Audit. In terms of visits (number of visits to a website), the ranking of media sites is unchanged compared to February 2008. The community platform Netlog climbed to second place and still holds the top position in terms of page impressions.
Among others, N24.ch (+ 185.7%), Pro7.ch (+ 64.5%), Bilan (+ 60.5%), Wetter.ch (+ 57.8%) and Konsum.tv (+ 40.7%) recorded strong increases in visits. Bluewin.ch lost ground compared to the previous month (- 11.5%). The relaunch in the new Swisscom guise at the end of February does not seem to have been met with enthusiasm everywhere. Nevertheless, the portal is still at the top of the top ten in terms of visits and unique clients.
Top ten websites with advertising in March 2008 by unique clients:
Bluewin: 3'800'000
Search.ch: 2'684'000
Directories.ch: 1'990'000
Scout24: 1'738'000
NZZ Online: 1'400'000
Blick Online: 1'391'000
20minuten.ch: 1'333'000
Moneyhouse: 1'306'000
MySwitzerland.com: 957,000
Tagesanzeiger.ch: 919,000
Top ten websites with advertising in March 2008 by visits:
Bluewin: 39'911'674
Netlog: 10'972'382
Blick Online: 10'728'109
Search.ch: 9'858'857
20minuten.ch: 8'132'370
NZZ Online: 7'353'225
Directories.ch: 6'686'144
Scout24: 6'270'360
Tagesanzeiger.ch: 5'523'706
PartyGuide.ch: 3'985'289
Top ten websites with advertising in March 2008 by page impressions:
Netlog: 422'590'231
Bluewin: 269'048'727
PartyGuide.ch: 204'439'522
Scout24: 187,879,626
Blick Online: 96'438'462
Homegate.ch: 91'273'226
20minuten.ch: 83'873'743
Tilllate: 63'555'377
Search.ch: 58'306'997
Directories.ch: 38'216'543
Among others, N24.ch (+ 185.7%), Pro7.ch (+ 64.5%), Bilan (+ 60.5%), Wetter.ch (+ 57.8%) and Konsum.tv (+ 40.7%) recorded strong increases in visits. Bluewin.ch lost ground compared to the previous month (- 11.5%). The relaunch in the new Swisscom guise at the end of February does not seem to have been met with enthusiasm everywhere. Nevertheless, the portal is still at the top of the top ten in terms of visits and unique clients.
Top ten websites with advertising in March 2008 by unique clients:
Bluewin: 3'800'000
Search.ch: 2'684'000
Directories.ch: 1'990'000
Scout24: 1'738'000
NZZ Online: 1'400'000
Blick Online: 1'391'000
20minuten.ch: 1'333'000
Moneyhouse: 1'306'000
MySwitzerland.com: 957,000
Tagesanzeiger.ch: 919,000
Top ten websites with advertising in March 2008 by visits:
Bluewin: 39'911'674
Netlog: 10'972'382
Blick Online: 10'728'109
Search.ch: 9'858'857
20minuten.ch: 8'132'370
NZZ Online: 7'353'225
Directories.ch: 6'686'144
Scout24: 6'270'360
Tagesanzeiger.ch: 5'523'706
PartyGuide.ch: 3'985'289
Top ten websites with advertising in March 2008 by page impressions:
Netlog: 422'590'231
Bluewin: 269'048'727
PartyGuide.ch: 204'439'522
Scout24: 187,879,626
Blick Online: 96'438'462
Homegate.ch: 91'273'226
20minuten.ch: 83'873'743
Tilllate: 63'555'377
Search.ch: 58'306'997
Directories.ch: 38'216'543
