Draftfcb realizes fitness campaign for Daihatsu

 
Draftfcb, part of the Draftfcb/Lowe Group, is highlighting the special shape of the current Daihatsu fleet just in time for the swimming season, which will hopefully start soon. This is because all models are reduced to the essentials, require little fuel and still offer the comfort and equipment of larger vehicle classes, the advertising agency writes in a press release. To illustrate this, the creatives chose the comparison with physical fitness, which is unusual for cars. Responsible at Daihatsu:
Roland Hüsser (CEO). Responsible at Draftfcb: Diana Weikert, Michael Ottinger (consulting), Roland Jäggi (AD), Boris Beuckmann (text), Nicole Cannabona (DTP).