New trade fair for the hotel, restaurant and catering industry from 2023

At the new trade fair, national suppliers will meet regional representatives from the hospitality industry for three days. Olma Messen St.Gallen expects around 180 exhibitors and 20,000 visitors in the medium term - consisting of decision-makers from the hotel, catering, community catering, catering and care industries.

"There is a real need in eastern Switzerland for a trade fair for the hospitality industry. We have held numerous talks with important industry representatives and received a lot of encouragement for our plan," says Patrick Sägesser, Head of Business Development Exhibitions. The trade fair, which has yet to be named, is to become a permanent fixture in the annual trade fair calendar of Olma Messen St.Gallen from April 2023.

Four pillars for contemporary live communication

The new trade show is designed to meet all the requirements of a contemporary live marketing platform. To this end, it contains one digital and three analog focal points. The exhibition area will provide a platform for products and services. In the forum, various keynote speakers will take the microphone, provide information on trends and innovations, and discuss current challenges facing the industry with participants. A central pillar of the new hospitality trade fair will be networking. Those responsible will offer various opportunities and spaces for this. As a fourth focal point, a digital industry platform will offer the hospitality community in eastern Switzerland the opportunity to exchange news and offers beyond the trade fair.

Tender in spring

Those responsible are currently finalizing the trade show concept. The invitation to tender will start in the spring of 2022. Anyone who is considering participating as an exhibitor or partner can already apply now at Olma-fairs.ch/hospitality express its interest. The name for the new trade fair will be announced by Olma Messen St.Gallen in the summer.