Gunn Report names OMD the most creative media agency
OMD has once again topped the Gunn Report's annual ranking of the most creative media agencies. On the client side, Nike leads the way.
OMD can defend its place at the top of the Gunn Report: The trade publication once again placed the group first in its annual ranking of the most creative media agencies. Mindshare is in second place. It is followed by BBDO, which has worked its way up from last year's 14th place. In fourth place is Universal McCann, followed by Starcom Mediavest, Carat and Mediacom. Among the networks, OMD and BBDO parent company Omnicom tops the list. In second place is Group M. As last year, Publicis is in third place and Interpublic in fourth. Aegis is in fifth place and Havas in sixth.
The Gunn Report also recognizes the most creative clients in terms of media. Nike is at the top of the podium here. The sporting goods giant was honored at 18 international festivals last year. The second most creative media client is Coca Cola, followed by McDonald's and Adidas. Fifth place is shared by Axe and Nissan.
The Gunn Report also recognizes the most creative clients in terms of media. Nike is at the top of the podium here. The sporting goods giant was honored at 18 international festivals last year. The second most creative media client is Coca Cola, followed by McDonald's and Adidas. Fifth place is shared by Axe and Nissan.
