AHA revives the Aarau Aeschbachhalle with Art.I.Schock
The vacant Aeschbachhalle in Aarau will be revitalized from the end of April. With AHA, the operators want to prove that Aarau also has culture, charm and taste. The two-part campaign by Art.I.Schock is intended to invite the population to the new opening at the weekend.
Since 2020 and the bankruptcy of the former operators, the former factory hall in the Aeschbach quarter near the Aarau train station has stood empty. A group around the organizer Dario Hauri has started to breathe new life into the hall with a restaurant, bar, concerts and events. There should always be something new to discover at the new meeting place with a special atmosphere.
AHA is currently using a major campaign to arouse the curiosity of the people of Aarau and invite them to the grand reopening. After teaser subjects in the past weeks, the actual opening subjects are currently on display, in which AHA presents itself as a place of encounters. Advertisements, flyers and posters, but also bus stickers and social media are used for this purpose.
AHA has been closely supported by the Zurich agency Art.I.Schock since the concept was submitted to the owner of the property. This agency was responsible for the complete appearance, from the communication concept to the logo, the color and form world, and the central idea for the teaser and opening campaign. It also designed the numerous advertising materials for the campaigns and subsequent operation.
Responsible at AHA: Silvan Meyer (Marketing), Dario Hauri (Marketing). Responsible at Art.I.schock: Nadine van den Berg (consulting, project management), Sylvia Brüggemann (consulting), Lukas Koller (graphics).
