Bluegummy : Smart questions for Minerva schools

The Minerva School in Basel is 111 years old. The advertisers from the Bluegummy agency are not celebrating this milestone with a bottle of schnapps, but are taking a different approach: In a continuation campaign throughout the year, they are posing witty, subtle questions on the subject of education, for example, "Can you forget education?" or "Are educated people happier?". According to Bluegummy, the subjects follow the motto: "Even after 111 years, Minerva Schools are not tired of asking questions. Because education is never finished.
Responsible at Minerva Schools Basel:
Sigi Schwob (principal). Responsible at Bluegummy Marketing Communications: Flavian Kurth (overall responsibility/text), Kris Kronig, Helge Dilger (art direction), Franziska Liechti (consulting).