Agency on the water wants to help natural growth
*Natürlich*, the magazine for nature, health, and society, has revamped both its website and its advertising campaign. With the goal of further growing its readership of 227,000 monthly readers, the magazine commissioned the Zurich-based agency am Wasser to develop a new campaign.
Natürlich, the magazine for nature, health and society, has had both its Internet and advertising presence redesigned. With the aim of further increasing its readership of 227,000 readers per month, the magazine commissioned the Zurich-based agency am Wasser to develop a new campaign.Natürlich is 30 years old and, according to a press release, is as fresh as its readers following its redesign. According to the agency, this is also due to the fact that topics relating to a healthy lifestyle have always been presented in a relaxed, lively and consistent manner with many services.
The new advertising campaign programmatically positions the monthly magazine as a source of quality of life. With realizations that leave no doubt that a healthy lifestyle and joie de vivre have a lot to do with each other. The campaign can be seen in consumer magazines and daily newspapers from April 2008.
Responsible at AZ Fachverlage:
Irene Frei (Publishing Director), Peter Jauch (Product Management). Responsible at Agentur am Wasser, Maeder & Partner Werbeagentur: Ruedi Maeder (CD/Text), André Juchli (AD), Sonya Fricker (Consulting).
