High voltage turns on the morning mood for "Ufsteller"
The Hochspannung agency has created a rotating ad for Radio 24, aiming to put an end to those grumpy mornings.
The Hochspannung agency has created an advertisement with a twist for Radio 24, aiming to put an end to the days of ugly mornings. Since April 7, 2008, Patrick Hässig has been hosting the show "Ufsteller" and is supposed to put even morning grouches in a good mood.
Hochspannung has implemented this innovation in moderation in an advertisement and is literally turning the morning mood. The reader only gets the resolution of the advertisement when he turns it 180 degrees. Patrick Hässig accompanied the broadcast launch with a croissant distribution campaign at the main station, Stadelhofen station and Enge station.
The Zurich agency Hochspannung announced last week that it had secured the budget for Radio 24 and Tele Züri (see
).
Responsible at Radio 24 (Belcom AG):
Andrea Haemmerli. Responsible at Hochspannung: Matthew Katumba, Alex Taiganidis, Oliver Burger, Marco Huber.
Hochspannung has implemented this innovation in moderation in an advertisement and is literally turning the morning mood. The reader only gets the resolution of the advertisement when he turns it 180 degrees. Patrick Hässig accompanied the broadcast launch with a croissant distribution campaign at the main station, Stadelhofen station and Enge station.
The Zurich agency Hochspannung announced last week that it had secured the budget for Radio 24 and Tele Züri (see
).
Responsible at Radio 24 (Belcom AG):
Andrea Haemmerli. Responsible at Hochspannung: Matthew Katumba, Alex Taiganidis, Oliver Burger, Marco Huber.
