Frank Baumann goes fishing

Advertising executive and TV host Frank Baumann returns to the screen on Wednesday: He will appear in the new show «Ein Fisch für 2» on 3sat. The concept is as simple as it is unusual: In each episode, Baumann goes fishing with a celebrity. The TV personality spoke with «Werbewoche» about boredom, ratings, and “watching TV differently.”.

 
Advertiser and presenter Frank Baumann returns to the screen on Wednesday: He can be seen in the new series "Ein Fisch für 2" on 3sat. The concept of the program is as simple as it is unusual: Baumann goes fishing with a celebrity in each episode. Guests include castle actor Peter Simonischek, cabaret artist Marco Rima and record star DJ Bobo. Now Baumann has to put up with journalists constantly asking whether there can be anything more boring than watching two people fishing. "It really is murderously boring," Baumann explains to Werbewoche. Nevertheless, he is "really enjoying" his new show. Why will it captivate viewers? "Because it shows people in absolute privacy," says the TV personality. "My guests don't come because they want to do PR for themselves, a new movie or a new record. They are simply there with me, fishing." The show also offers additional levels: It is accompanied by special music, while a literary text by Sigmund Tischendorf is read aloud at the same time. At some points, excerpts from films can be seen: "At one point, I have to get a permit with my guest. We go into a house, wait in front of the elevator - and when it opens, you see a couple having sex.

For the time being, six episodes are in the can, which will flicker across the screen on three consecutive days within two weeks. The program planners at 3sat want to launch the show in a concentrated manner, as Baumann explains. It will then be decided whether the series will continue. It is clear to him that the audience will have to adjust to an unusual format: "People have to get completely involved with the show, but then they will also be rewarded." He says that "Ein Fisch für 2" is fully in line with 3sat's claim of "different television". And hopes that those responsible at the broadcaster will provide proof of the slogan. "Of course, the station management is looking at the ratings. But I say: Leave the ratings out of it! Maybe not many people will watch, but those who do are guaranteed an experience."
He is aware that viewers might expect something different from the former "Ventil" and "Streetlife" presenter than him sitting quietly in the boat waiting for the catch. "But it amazes me how much I'm reduced to 'Ventil' in people's minds - that was a different time. Now they get to see something new!" He characterizes his show as a format that fades out superficialities and is still cheerful - but without thigh-slapping humour.
And how would the advertiser promote his own show? "That's very difficult. Fortunately, I was able to leave the media work to the professionals at the broadcaster - they do it well. You just have to take people by the hand and explain the concept of the show to them."
"A Fish for Two" starts on Wednesday, April 16, at 10:25 p.m. on 3sat.

Carole Scheidegger

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