BMB launches commercial for Stöckli summer offers
BMB is promoting the summer collection of Swiss sporting goods retailer Stöckli with the continuation of its campaign, which was launched in the fall of 2007. Once again, the two talking mountains are the central visual motifs.
The agency Baertschi, Meroni & Bolleter is launching a continuation of the campaign it created in fall 2007 for the Swiss sporting goods supplier Stöckli. While the winter range was advertised at that time, the summer range is now to be made known to a wide audience. According to the agency's press release, the summer range consists of an extensive assortment for a wide variety of sports. The newly developed
spot shows the two talking mountains already familiar from the winter campaign. One of the two is being pampered with a back massage by a mountain biker. The TV campaign is now running for five weeks on SF 1, SF 2 and selected local TV stations.
Responsible at Stöckli Swiss Sports:
Beni Stöckli (Managing Director) and Sepp Odermatt (Head of Marketing). Responsible at BMB: Flavio Meroni and Markus Rottmann (creation), Christian Baertschi and Marion Schwager (consulting). Production: Heinrich Reinacher and Natalina Zainal (Markenfilm (Schweiz) AG). Animation: Animationsfabrik GmbH, Hamburg. Director: Kay Woitas. Media: Caroline Nünlist and Thomas Rüttimann (Zipmedia GmbH, Zurich).
