Major campaign for French-speaking Swiss women's magazine Femina

 
The Lausanne agency Angebaultportenier launched a major image and subscription campaign in French-speaking Switzerland to accompany the relaunch of the French-speaking Swiss women's magazine Femina. The high-circulation magazine from Edipresse, which is enclosed with the Sunday edition of Le Matin, can now be subscribed to separately. The campaign is therefore primarily aimed at attracting new readers. The focus is on a TV and cinema spot, but advertisements will also be placed in French-language newspapers and magazines, on the Internet and on public transport in Geneva. The central theme of the campaign is the game between mother and daughter, which the agency portrays sometimes humorously, sometimes complicitly, and which naturally revolves around Femina. The claim is also called: Femina - ça sera pas le premier truc que tu piques à ta mère (Femina - it won't be the only thing you steal from your mother). The commercial was realized by the Zurich film production company Snap Film. It was directed by Luzius Rüedi, who has already made commercials with Snap Film for the Swiss Insurance Association, Carlsberg, Incarom and Media Markt.